Prodigy integrates User Needs with UX Design Services. Our UX/UI/Product designers balance form and function by creating digital products that are both useful and beautiful. Following an iterative insights-led process, Design Thinking and human-centered best practices are at the core of our Agile problem-solving approach.
In order to understand users through empathy and research, optimize seamless digital experiences with context, structure, and flow, and collaborate with product and development for growth, we develop eight main capabilities:
Plan and conduct user research, critically analyze, interpret and present data
Plan and administer usability evaluation, measure variables, identify problems
Establish user flows and design patterns, Run card sorting sessions
Create interaction behaviour, interface affordances and animations
Use principles of visual design, typography, grids, layout, colour, icons and brand style
Create and edit macro- and micro-copy in the tone of voice from user's perspective
Translate ideas into interactions with appropriate fidelity of prototype for the phase of design
Plan and schedule UX work, critique work, promote team development, liaise with stakeholders