User Experience and Design

Experience Page Content

Prodigy integrates User Needs with UX Design Services. Our UX/UI/Product designers balance form and function by creating digital products that are both useful and beautiful. Following an iterative insights-led process, Design Thinking and human-centered best practices are at the core of our Agile problem-solving approach.

In order to understand users through empathy and research, optimize seamless digital experiences with context, structure, and flow, and collaborate with product and development for growth, we develop eight main capabilities:

User Research

Plan and conduct user research, critically analyze, interpret and present data

Usability Evaluation

Plan and administer usability evaluation, measure variables, identify problems

Information Architecture

Establish user flows and design patterns, Run card sorting sessions

Interaction Design

Create interaction behaviour, interface affordances and animations

Visual Design

Use principles of visual design, typography, grids, layout, colour, icons and brand style

Content Writing

Create and edit macro- and micro-copy in the tone of voice from user's perspective


Translate ideas into interactions with appropriate fidelity of prototype for the phase of design

UX Leadership

Plan and schedule UX work, critique work, promote team development, liaise with stakeholders


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